In today’s competitive world, it’s challenging for small and medium-sized employers to provide the high-quality benefits that employees value most. By partnering with Value Point Associates (VPA), Registered Investment Advisors (RIAs) and other investment professionals can tap into this lucrative but under-served market.

Of the 5.75 million employers in the U.S., only about 10% offer 401(k) plans to their employees. The remaining 90% are typically smaller employers who believe these three common misconceptions:

  • Small businesses can’t afford a good quality 401(k) plan
  • Managing benefits is too time-consuming and costly for a small business
  • Small businesses don’t have the knowledge and experience necessary to set up and administer a 401(k) plan

VPA works with businesses of all sizes to provide a full suite of employee benefits, starting with 401(k) plans and including health insurance, group life, dental, vision, workers comp, and more.


“PEPs are all about collecting assets. The fact of the matter is that 99.95% of these PEPs will fail because they do not become large enough to be self-sustaining. People are very wary, especially on the TPA side. It is all about distribution, and unless you have distribution you are just an RIA on your own. You are an office. I do not think you will get the assets to fully support a PEP on your own. And, there is a lot of effort that goes into supporting and servicing them properly. Value Point Associates is a great example of a full-service solution that limits fiduciary liability and is somewhere to go and park Plan assets. Why re-invent the wheel?”

Ary Rosenbaum
The Rosenbaum Law Firm


Value Point Associates’ proven expertise, national providers, administrative services, and technology platform enables Financial Advisors and TPAs to offer individual and pooled 401(k) plans tailored to the specific needs of small to medium-sized businesses.

Working with VPA gives you the opportunity to diversify your offerings to include 401(k) plans, offer more complete and integrated solutions to your clients that own businesses, and gain access to a whole new network of prospects as you provide support to employee plan participants.

By working with VPA, as a Financial Advisor or TPA you have the opportunity to offer high-quality, affordable individual or pooled (MEP/PEP) 401(k) plans to businesses of all sizes.


With this option, you choose the plan sponsor, plan type, financial advisor and advisor role. Registered Investment Advisors (RIAs) can perform all financial advisor roles. Or you can choose to share the roles with other financial advisors, including Apollo Wealth Management, LLC. TPAs can integrate with our services and systems (some fees may apply depending on services selected). VPA will do the rest.

Plan Sponsors can be anyone eligible to be a Plan Sponsor under ERISA. Plan Types can be individual or pooled (MEP/PEP) 401(k) Plans or directed cash balance plans. The RIA can choose to cover all ERISA fiduciary RIA roles or partner with another RIA to share the responsibilities. VPA provides paycheck to retirement check onboarding, ongoing, annual, and customer service that includes a Web Service Center and Phone Center at no cost to the RIA or the employer after minimums are met.



If you prefer to keep it simple, our 401(K)it for Investment Advisors is a complete turnkey solution that enables you to quickly and easily offer your business owner clients a 401(k) plan with a choice of two pre-established fund line-ups. You designate the plan sponsor, and Apollo Wealth Management serves as the 3(38) Investment Manager, managing the investment lineup with discretion to make necessary changes.



Whichever option you prefer for your clients, you’ll know that VPA works with highly-trusted national providers to:

  • Assist you with full support during the sales cycle with clients
  • Onboard employers, employees, and payroll providers
  • Perform ongoing deduction/contribution processing and reporting
  • Provide a Web Service Center for employers, participants, advisors, TPAs, and payroll services, as well as a 401(k) Phone Service Center
  • Administer the annual audit, 5500 Form, and compliance testing
  • Minimize risk and liability for the employer

There’s no cost to you to work with VPA, and you have the opportunity to grow assets under management (AUM) and advisory fee revenues, as well as to share in insurance commissions if State licensing requirements are met.





VPA offers services to small, medium, and large businesses. Through our hub and spoke model we bring together large, well-respected, national providers, and connect them with a highly streamlined and automated set of paycheck to retirement check services. All the technology infrastructure runs in the Oracle Cloud, bringing enterprise class technology solutions to our customers and providers.

This is an area of strength for VPA, because our hub and spoke model brings together a team of nationally-recognized providers and offers great benefits. The services and benefits are brought together in one place for sponsors and employers but are diversified amongst a broader group. Our unique model enables us to replace providers if there are issues or if it is beneficial to the customers with minimal disruption to employers. Because we are continually seeking the best solutions for our customers, we review providers in natural cycles. In the end, customers have access to a to a diversified network and haven’t put all their eggs into one basket.

Anyone who is eligible to sponsor a Plan under ERISA regulations. For example, an employer, association, group, RIA, etc.

Value Point Associates does not offer financial advisory services. Apollo Wealth Management, LLC., who is the RIA for the VPA sponsored Plan, is available to partner directly with RIAs seeking to share responsibility with Plan advisory roles.

No, clients become members of the Value Point Associates, LLC employer association and gain access to a menu of benefits. They can select one or many. There is not a minimum requirement. It gives them the opportunity to utilize benefits that suit their immediate needs and grow with us.

To find out more about the high-quality benefits, flexibility and choice VPA offers you and your clients, fill out the contact form below or call us at 844-887-6468 today.